Brand & tone of voice

• "iterate" is always lowercase, even at sentence start.
• Use proper capitalization when writing to customers.
• Style: simple, to the point, approachable; mild humor ok (Feynman/Karpathy/Graham vibe).
• Show, don't tell. Be concrete and concise.
• We are technical startup founders talking to other technical startup founders.
• Avoid bullshit/handwaving; define terms clearly.